Print Media
General
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Risqué ads aimed at behavioral reasons for fixing your pet
Kentucky Humane Society

These ads were designed to be a bit risqué to get the attention of the public who had become unresponsive to their old promotions on why to spay/neuter. They got 500 calls in their first week. The campaign is showcased on bus boards and billboards and continues to get a response. They have gotten some negative response but lost no donors and got good press coverage and increased surgery totals.

Contact Lindsy Wallace: lwallace@kyhumane.org for use of material

Ads
Richmond SPCA

Designed around the behavioral benefits of spay/neuter to elicit a fun response from the public. The campaign was a success but there was some negative public response so the SPCA advises groups using these to be prepared. Overall the positive greatly outweighed the negative and resulted in many spay and neuters!

Contact rstarr@richmondspca.org for use of material
Must get pre-approval from Richmond SPCA before using

Sample Flyer with Pricing
Humane Ohio

Example of how you can list your clinic pricing in an easy to read format that can be handed out to the public.

Contact info@humaneohio.org for use of material.

Thanking your Vet Sample Certificate
Humane Ohio

A sample method of thanking your veterinarians for donating their time or services. Humane Ohio framed these and delivered to the individual veterinarians.

Contact info@humaneohio.org for use of material.

ASPCA spay/neuter bookmark
ASPCA

Two sided bookmark with general spay/neuter awareness messages for kids with math questions about overpopulation and benefits of spay/neuter.

Visit www.aspca.org to purchase the bookmarks.

Snip Snip Hooray!
HOPE Clinic

This ad ran in a Bakersfield newspaper advertising a new transport making spay & neuter affordable to Kern County residents. It is a fun way to get the word across that a transportation van was not available for those in need and that this would no longer be a barrier.

Contact Whitney at wmayeda@hopeaf.com for use of material.

Share the Love
HOPE Clinic

This ad ran for the month of February in conjunction with Valentine’s Day.

Contact Whitney at wmayeda@hopeaf.com for use of material.

Utah County Spay/Neuter Postcard
No More Homeless Pets in Utah

These postcards were used to promote the opening of a stationary clinic and to show that lower prices don’t sacrifice quality. One use was to do P.O. and rural mailings to zip codes in the area to increase awareness of the clinic and pricing. The postcards were used at events so people could pick them up and have the info on hand. When branding the clinic, they used various forms of this specific graphic for ads in classifieds and local small papers, an insert in Val Pak Coupons, and targeted low income areas with high pet ownership, and billboards. For the grand opening, there was a special invite version of the postcard with a targeted mailing list as well as general ads inviting people to come see the clinic , meet the staff, ask questions, and hopefully return with pets that need fixed. The postcards have been a good method of not only getting the word out but increasing surgery numbers and interest in the clinic. Those combined with the Valpak Coupons, the local paper ads, and inexpensive country radio have been good advertising methods for the demographic targeted. Printing a large number of postcards to be used over time reduced the cost since it is four colors.

Contact erin@utahpets.org for use of the material

Snip and Chip
Animal Coalition of Tampa

Snip and Chip is done in June and ACT gives away a chip (which costs about $5) with every surgery done. It is marketed as hurricane preparedness. Half-page flyers are stuffed in take home bags that the clinic gives out along with vaccine protocols and health tips, and it is promoted on their website under “specials” and via emails. Word of mouth has been very powerful. The special had to be extended into July due to demand.

Contact Linda@actampa.com for use of material.

St Patty’s Day Rabies and Spay Special
Animal Coalition of Tampa

Animal Coalition of Tampa Rabies shots are offered for $1 as part of a St. Patrick Day Special. Variations of this have been done successfully in Austin,TX and Gulfport, MS offering free rabies shots with surgeries or scheduling people to fix their pets that are attending low cost rabies clinics. It offers an incentive for complying with mandatory rabies vaccine laws in many states at a low cost while promoting spay/neuter.

Contact Linda@actampa.com for use of material.

Sexless in Seattle
Feral Cat Spay/Neuter Project

This campaign is run each October as part of National Feral Cat Day. It is a month long campaign with focus on one weekend (sat and sun surgeries) where up to 100 cats are altered each day.  Volunteer veterinarians come in to assist staff veterinarian and they have worked with local veterinary clinics to also do surgeries as pro bono. All volunteer vets receive free t-shirts and volunteers can purchase them at cost.  Outreach volunteers table at local events and animal friendly establishments and offer the SIS t-shirts for "free" when a donor sponsors a neuter (i.e. sponsor a neuter for $15 and get a t-shirt for free).  The program will be in its 4^th year this year and they are already receiving requests for shirts.  Because of the success of the program they now sell the t-shirts during summer street fairs and we have people from all over the world sending photos of them wearing the t-shirts. Each year they get print coverage about their "Cat call" event to go sexless.

This material is not available for use but you can contact them to learn more at questions@feralcatproject.org.

General Brochure
Best Friends Animal Society

This general spay/neuter awareness brochure is nice to share with the public and dispels myths and gives good facts on the benefits of spay/neuter.

Visit www.bestfriends.org under "No more homeless pets, library resources" to download this brochure.